With so many applications in the mobile marketplaces nowadays, it can be hard to find your niche and appeal to it without facing competition. This is why the best way to get in front of the competition is to offer a highly addictive gameplay or very easy to use feature that seamlessly integrate into the life of any user.
Yes, keeping things simple will always make any app feel addictive. Avoid providing hundreds of menus and making the app complicated, because the simpler the app is, the better the results that you will receive. A simple touch or swipe should be the only actions that an user needs to perform in order to access a function!
2. Design for multitasking
Many successful apps can be used or played with a single hand, so you can do something else while using them, which is really neat. Try to include this ease of use into your apps as well in order to rack up the best results!
3. Bring an illusion of control
People always want to own things and feel like they are the owners or something, and the same thing can be said about mobile apps. Provide something that can be easy to own, and which helps the person on a daily or weekly basis, and then you will get a lot of addition for your app.
4. Innovate carefully
Yes, innovating is nice and necessary nowadays, but you need to make sure that you don’t overinnovate, as people tend to get accustomed to the way things are at a certain moment. The best idea here is to interact with the community and see their requests, as this is the only way to avoid fails!
5. Bring the subconscious and conscious mind into the mix
This is easy to perform, you need to bring a gameplay that always requires you to make more and more actions. Combine it with appealing graphics and sounds that create a familiar environment, then the user will be able to perform the emotional decision of using the app even more.
6. Bring new challenges
In order to avoid boredom, try to bring new stuff into the app so that your customers will come back for more. Continually adding levels in games or some new functions in apps will allow you to do just that.
7. Create patterns
If you want impressive results, add patterns. Use the same mechanics and slightly improve them over time. Bring a new piece to the puzzle periodically in order to keep the game rolling!
Achievements are making their way from desktop games and apps to mobile. People to need to feel like they achieve something or at least they have some progress. This provides you with something that you can be proud of, and that’s very important!
9. Great feedback in case of success
You need to encourage your users with some great exclamations as they play. Just a simple congrats can do a stellar job, so make sure to appreciate your customers if you want to make your app addictive.
10. Take use of the hedonic adaptation
People don’t like to wait for stuff, they want it immediately. This is why you need to add time limitations as this makes it easy for you to monetize the app, while also allowing the users to get access to the later levels faster.
These are the most important ideas that you can use in order to increase the amount of addiction provided by your mobile app. Try to make it as appealing as possible from a visual and audio standpoint, then integrate these ideas in order to make the app even more appealing and interesting as well!