Thinking how much time some of the top mobile games remained in the charts (and whether you’re on course to match them)? The latest report of App Annie has the information.
Countless tests (and app developer blog posts) are written concerning user lifespan and lifetime value, but app longevity continues to be a largely untouched topic. Which is a shame simply because this information might be an essential tool to allow you to decide marketing and advertising spend strategies, including timing and duration, and app launch cycles.
The recent report of App Annie, Stayin’ Alive: Games That Last in the Charts, is full of app industry evaluation for both iOS and Google Play. They took a long-term view of the market information to give you standards to see if your app’s on the right track to hit the next huge milestones.
Below is exactly what you can learn from the report :
- How much time it takes for mobile games on iOS and Google Play to reach key download and income milestones.
- The period of time it takes games to peak (and either this only works for big hits or games generally).
- Which top-downloaded and top-grossing games on iOS and Google Play remained in the Top 5 the longest.
- A Chart for the Charts.
Short on time? App Annie came up with an infographic to help you pick out some of this report’s key stats without delay. Then you can dig into the real deal whenever you’re at your desk on your App Analytics dashboard.