Nearly 2000 apps are released each day. The chances that an app is selected out of thousands of apps are very slim. To beat the odds, web promotion techniques that can help create an increased flow of download should be employed. Here are some top tips that help app promotion:
Identify the uniqueness of your apps and make it part of a core experience for your users. Such apps leave a memorable impression that can subsequently trigger more downloads. An app with a distinctive feature has a better chance at surviving the odds. Creating an app that already exists will drown in this present market.
Banners, PR & SEO
Synchronization of banners, PR, and blog posts gives the required exposure and drive needed prior to launching a particular app. Frequent exposure is the key to increased impact and securing the attention of app market developers.
Your app needs a one-page personalized website, a homepage that conveniently describes the features of the app in details. Site promotion techniques such as banners, SEO and link exchanges can be used. This technique creates an avenue for a steady download stream.
Acquire relevant banners via ad networks or from blog owners. Also search for blogs and websites that with niches similar to your app.
The app entrepreneur can hire a professional to draft a press release with the homepage’s URL, and a link to download the app. Personalized mails with exclusive information about the entrepreneur can also be forwarded to bloggers that share similar niches. Frequent PR and marketing campaigns help shift the app up the list and guarantee the download of the app.
Personal connections with app editors help to promote the app. This edge comes in handy when the app developers have made it to the featured list. To strengthen this bond with the app editors, advance notifications and developments of the app should be disclosed to the content editors. It’s also important to be open to their suggestions about the promotion of the app.
Stumbling upon paid discovery secures the recognition needed for the promotion of an app. This enables visitors to pay for the viewing of the home page. If you have an amazing website and a unique app, this technique secures tremendous download rates.
To stimulate the interests of your users, make your app free when launching it. This eliminates a barrier to download. The price can be fixed on the app after launching it. This kind of promotion goes viral especially with blogs that notify users about app promotions.
Get your users to develop an emotional attachment to your app by sharing an enticing story behind the development of your app. The story that inspired the development of such apps should be sensational and captivating to the website audience. Such stories should be shared on every feed such as the app’s homepage, social media and part of press release.
It is also advisable to put such apps on review sites that will enable the user to conveniently rate the app after it has been used or tested. Your customers are the backbone of your app business and making it more savvy and beneficial to them is a key to prompting your app well.