Android phones cover a huge percentage of smartphones used around the world today. These phones rank first when it comes to smartphones operating system. Developing apps for androids is a lucrative option to exploit. Though many people prefer free apps, but if your app has distinctive and outstanding features, you can be rest assured people will be willing to pay for it. Most android app developers are not marketers thus they find it tasking to create the buzz needed for their app. Here are some tips for android app developers to produce their products:
It’s important to create a homepage for your app. This helps to promote the entrepreneur’s company. Branding is also essential for the android app, it should be included on the page. The homepage should include sections for videos and screenshots that will help bloggers with similar niches to understand the app. You can target a specific category of users using an email list, such users can also be targeted using various factors such as mobile OS, age, location, etc.
The android app has to be fully developed before submission. Submitting an app that has not been completed could result in lower ratings. Algorithms of online stores will rate your app higher if it is rated well by users in the initial stage. Your SEO also matters here.
Android apps should be submitted to online stores such as Google Play & App Store, Amazon Appstore, GetJar, AppBrain, SlideMe, Opera Mobile Store, AppsLib etc.
It is advisable to launch a free app (probably a trial version) to get the required user base that can subsequently buy the full version of the app. An android app can also be launched for free for the first 2 weeks to increase the user base before upgrading the price. This strategy promotes the awareness of android apps and might present an opportunity for cross promotion.
Another important technique for promoting android apps is via reviews and contents of blogs. Some paid review sites include AndroidPolice and Appbrain.com. Free review sites include AndroidCentral and MobileStartupz. You can also join Entrepreneurs Groups on Social Media.
Promotion of android apps can be done via free content. Some services offer free publicity. Such sites are a suitable option if you use the same app for various OS. It helps to secure more downloads. Creating short YouTube videos that describes how the app can be used also promotes android apps. Such videos help to increase awareness.
A survey of the app market shows that most people download apps based on their icons. Android app developers should create unique and beautiful icons that will entice website users.
The social media also helps to promote android apps. Android apps can be submitted to Reddit, stumble upon, etc. Press release of sentimental stories revolving around the development of the android app boosts awareness and it’s indeed a good marketing strategy. It is advised to get in touch with professionals in the PR field.
After the complete development of a paid app, it is recommended to advertise the product. An advertisement banner should be on the android app homepage and on related android niche blogs. However, guest blogging is advised for developers with financial constraints.