Tinder is a great dating app that provides a wide range of interesting and exciting features, but at the same time it manages to bring users the capabilities of getting to know new people at all times. However, in the past few years the way Tinder works has changed quite a lot, and right now we can see that the Tinder charges users differently based on their age. The older users are charged 20 dollars, whereas the younger ones are paying a lot less, in fact only half of that.
Why is this happening?
Well, it’s clear that older people have more money than the younger ones, so they are willing to spend more than them in order to access their soon to be dates. The willingness to pay varies, but most of the time older people that use Tinder are ok with paying $50, something that’s really unique and interesting to be honest. There are a few things that create this difference, and this are the ability to expand the multiple price mindset that many persons tend to have, while at the same time taking complete advantages of the differences that are there with the same persona.
Why different prices?
Each customer is different, and thus he has different needs that have to be fulfilled. This means that prices also need to be reflect this in one way or another, something you will surely appreciate at all times.
The main way to differentiate users is with the help of feature discrimination. Some users are willing to pay less only to get access to the basic features, while others want everything, so because of that they need to share more portions of their wallet, so to speak. Sure, the basic app is free, but these additional features can make the difference when it comes to the overall user experience, so you are definitely bound to appreciate the results. Placing multiple tiers really shows that your customer base is different and that they can’t be included in the same place, instead they need to receive different pricing based on their needs and expectations.
Is this ok?
Of course it is, because no one makes people subscribe, and it’s Tinder’s choice to make if they want to charge more or less depending on the age. And of course, it’s up to each one of the customers to see if the features are worth their time or not, something that they will surely enjoy and appreciate for sure. This type of pricing has literally created a backlash in the past few years, but with services such as Tinder things are becoming even better, as people have the choice to select the features they want without being imposed anything, something that can rarely be seen.
What do you think about the Tinder pricing, do you agree with it or not? Let us know in the comments section what are your ideas on this type of pricing!