There are currently around 60,5 million gamers worldwide. With 53 million, the mobile market is responsible for the most gamers. Brazil is the 11th largest games market in the world, with mobile as the fastest growing segment. This makes it a very interesting market for mobile game developers and publishers.
So why exactly is the mobile games market in Brazil so interesting? Well, of the 203.7 million people in Brazil, 48.6 million are gamers. Besides the fact that mobile gaming is one of the most popular smartphone activities among Brazilians, according to data released earlier this year, mobile video gamers in Brazil are also more likely to pay for their gaming activities than the mobile video gamers in other BRIC nations; in 2014, Brazilian players paid a total amount of $17.2 million for games, which accounts for 35.4% of the group. Brazil also has a high player/player ratios worldwide; a whopping 56% of them spends money on their games. The average amount of money spend by Brazilian gamers is $43,54 per year.
Mobile gaming revenues in Brazil are expected to near $300 million this year. Experts say that in three years time, mobile will be the largest with $810 million revenue. Currently they account for 22% of the total of mobile revenues (source NewZoo).
Another reason why mobile gaming in Brazil is such an interesting market, is that western publishers are performing really well. In August of this year, King, Supercell, EA, Machine Zone Inc and Gameloft were the top 5 iOS grossing publishers. Their games were not specifically localized to the Brazilian market. However, there is an increasing number of localized mobile games appearing in the iOS Top ranking games, such as Praia Bingo – Vídeo Bingo GRÁTIS (#12), MARVEL Torneio de Campeões (#15), and The Sims™ JogueGrátis (#17).