All mobile marketers need to focus on statistics nowadays, and some of the most important ones come in the form of social media stats. These need to be monitored with care and they also have to be implemented in the right way, as this allows you to obtain the best possible outcome at all times. There are 4 main categories that you need to focus on when it comes to the social media metrics, and these include the consumption metrics, as well as the sharing metrics, lead generation metrics and, finally, the sales metrics.
Which are the essential social media metrics?
There are many social media metrics that you can see as being essential in today’s thriving market. You will need to focus on metrics such as reach, engagement, time on site, leads, conversions, inbound links as well as funnels, the bounce rate, exit rate, visitors, the unique number of visits, the response rate, audience growth rate as well as the average engagement rate that the user base has.
It’s one thing to have these metrics, and there’s a whole other thing to benefit from them. This is why one of the most important things that you have to do right now is to focus on making the most out of these metrics in the best possible way that you can.
You will have to focus specifically on the engagement metric, because this allows you to see how, when and why the audience reacts and interacts with you, what happens here and how can your business obtain the results. If you have a slow and very low engagement when compared to the number of visitors, then you might want to realize that you did something wrong in the whole endeavour.
How to make the most out of these metrics
The main idea here is simple, you need to first identify these metrics and then use them in order to obtain the best possible outcome. You need to continually focus on working hard to obtain the desired results from these metrics as fast as possible, and you need to focus on the response rate of both your users and your site to get the best idea of what has to be done.
So, what conclusion can you get from all the metrics? You need to see what things people like and use them the right way. Try and see exactly what happens, what people are doing and what brings in the best set of results, then continue to do that. You can’t do anything without a good audience and a good product, so always listen to your audience, because they are paying your bills and no one else.
Do you use social media metrics in your mobile marketing endeavors? Let us know in the comments section below!