As a mobile game developer one of the main concerns is to create great games as well as market them properly. But with the market changing at a rapid pace, you need to change your approach to marketing as often as possible, and this is why we have comprised a list with some of the best marketing trends that you can follow in 2015 in order to get the best results.
First of all, you need to focus on video, because videos are the ones that entice people to check out your game. With the help of a video, you will also get better SEO, not to mention that this is one of the best methods that you can use in order to generate new leads and improve results. Videos are much more successful than banners or ads, so treat them accordingly.
A lot of focus has to be placed on social media as well. Using the social features and the viral power of social media is very important if you want your game to be a success, to try to leverage that power with the help of sharing valuable information with your customers.
Moreover, you should try and partner up with the local firms if you want to have a global reach, as this is crucial. Of course, in order to do that you need to get new publishers, but with such help, you are bound to get some impressive results in the end, so try to do that!
You need to try and use a more natural type of advertising, so try to use retargeting as well as deep linking, since these are some valuable methods that will help you a lot in getting the attention of your customers faster.
Another trend here is that getting your game up high is close to impossible, mainly because the apps created by high standard companies such as Google or Facebook are up top. Still, with enough commitment and virality you are bound to get some astonishing results in the end.
It’s important to provide more control over ads to your users. No one really likes ads, sometimes they can intrude with the gameplay, and avoiding them becomes a necessity. Sometimes, gamers will quit your game completely because of the ads, so try to provide the user with complete control in regards to when the ads show and how they do that.
Lastly, try to think about microtargeting. Instead of catering to the larger audiences, like many other developers do, try to create niche titles, as these usually sell a lot better, and they will most of the time attract more people to the niche as well, which is a good idea.
In conclusion, these are the most important marketing trends for mobile games this year. It’s crucial to try and implement them as fast as possible if you want your apps to perform better!