Mining reviews is a very important thing nowadays because user reviews are not only very important, in fact they can either make or break an application, so because of that you need to pay complete attention to the reviews that you have online.
Getting the competitive edge for your apps
The main idea is that while numerous reviews tend to be placed just to be there, without any significance, the reality is that there are numerous reviews that you can actually use in order to obtain significant and helpful information that will help you a lot in the long run.
Knowing what the market wants and adding that feature into your apps will definitely manage to provide you with the upper hand that you do need in order to achieve success. You have to remember that while monetization efforts matter so that you can make the app successful, the reality is that you need to focus on review mining because this helps you obtain the much-needed feedback for your business, something that you do want to happen at all times for any application.
Establish a point of success
You will need to focus on the benchmarks first, as this allows you to fully understand the market. So, most of the time those successful applications have a very low number of negative reviews, something that allows them to become successful and obtain astounding results.
High quality apps need lots of positive reviews in order to catch attention, and the more negative reviews are there, the worse the results can be, with few to no people actually downloading the app, and that is definitely a shame in this regard.
From a monetization standpoint, the main idea is simple, the better the ratings you get, the higher the chances that you will get more customers.
Of course, most of them go through the negative reviews as well, so dealing with those or at least answering to them is a very good idea.
A good idea to obtain better results is to actually use groups of keywords in order to generate sentiments. You will need to collect the information and see what really matters for the users, then deal with that issue efficiently. Some people do not like the freemium models, others do not like crashes but no one likes game breaking bugs or app destroying features. You need to prioritize and see what people do not like in order to obtain the desired results.
Keyword generation and sourcing the data can also be helpful in the process of review mining, as this will help you find the necessary data and ensure that the results are well worth it.
In conclusion, review mining does play a major role in today’s thriving marketing, and it’s one of the most exciting and unique opportunities that you can find right now when it comes to creating a good image for your app. Remember that you do need to take complete attention when it comes to the reviews, and the results won’t take long to appear! What do you think about review mining? Let us know in the comments section!