As you might already know, deep linking is a process that allows you to integrate links to your app in a very natural way. The main problem with developers and this relates to mobile marketing as well, is the fact that these deep links aren’t exactly always bringing in the results you want, and this leads to a wide range of problems. The poor implementation of deep links can be troublesome for the user base, and that is surely something that has to be avoided at all times. There are many companies that implement deep links, but no one seems to do it better than the mobile gaming companies.
With the mobile casino and all the other mobile games, Big Fish manages to implement a very interesting, exciting method to perform deep linking, without making the user base leave the screen. All content is transmitted on the screen and they actually create links in order to invite friends via multiple channels. The user remains connected to the mobile game, and he manages to receive a wide range of great benefits that you will enjoy.
Two dots has a very interesting method when it comes to incorporating gamification tactics and it also manages to bring in a good user experience. What they do lack is the ability to obtain new users in a proper way. Sure, there is a sharing feature that allows the user to send their achievements to friends, but the main problem here is that those users are not invited and the content sharing URL is not hyperlinked, so deep linking is not performed the right way. The results at first are far from being extraordinary, but they do show the wide range potential that the gaming world has, mainly because of the free to play endeavors that these mobile games have implemented in a nice way.
In the mobile world Zynga is known for its great games, but they also have a wonderful set of tools that help get the job done in a professional manner. What Zynga does great is the fact that it manages to implement Twitter and uses it in order to direct their campaigns. They also add some promo codes on Twitter to make things even more interesting, and in the end the app generates a wide range of benefits and bring in a lot of good, professional results that you will enjoy for sure.
Deep links bring in value
The mobile games depend on organic growth, so you do need to acquire users organically if you want to obtain the best possible results. A good way to do that is to perform deep linking the right way, even if it might be a little troublesome and costly to say the least. If done properly, deep linking can bring a massive ROI. What do you think about the way these companies use deep linking? Let us know in the comments section.