Optimizing your app is essential no matter the store you want to use, but depending on that, there are a few differences that you need to take into account in order to make your app stand out. The Apple store is a lot different when compared to the Google Play audience and apps, so you do need to try and optimize these accordingly for the audience, as this is the only way to obtain the ultimate success as fast as possible.
At the same time, working on the ASO is essential no matter the store you chose. In the end, it’s all about making sure that your app has a chance to become viral or at least get the audience that you need at all times.
Differences between the two stores
Google Play works like a search engine that’s driven via semantics. On the other hand, the Apple store is driven by the phrases, which makes it a lot more appealing for some users.
When it comes to the keywords, in the Apple Store, keywords play a huge role but you can find a keywords field that allows you to match your app with it in order to get the best possible exposure. On the other hand, Google Play doesn’t have such a thing, and instead it focuses on the normal ranking that Google uses on its own.
Social factors
Social media is crucial and being able to connect with the store via it surely allows you to get some astounding results at all times. The interesting thing here is that Apple does not provide such a thing, which we do think as being a major downside, whereas Google does use its own social media and integrates it seamlessly as the means to provide more exposure for the app while also bringing some impressive results regardless.
Being discovered and categories
App promotion is really different on both of these app stores, with Apple making it easier to browse categories, whereas Google brings both apps and other types of content in the same place, something that doesn’t really bring some astounding results as you would expect. Still, both of them are really nice and manage to bring some very interesting, unique and exciting locations that you are going to appreciate.
Summary
The Google Play algorithm is more complex and because of that it might be easier for the app to rank better in search engines, while the iOS store requires the developers to focus a lot on SEO. This is not a bad thing at all, but it can be tedious and time consuming, not to mention that the results are directly tied to the SEO knowledge, which is a very important thing. What do you think about the ASO differences? Let us know in the comments section.
