In the past few years, people have started to see phablets as the best type of mobile unit, because they seamlessly combine the usefulness of a phone with the exciting appeal of a tablet, thus bringing the best out of both worlds. Interestingly enough, it seems that phablets have started to increase their sales quite a lot in the past few years and months especially, because based on some studies the CRM industry has started to implement phablet support, due to the large demand that comes from customers.
What are phablets and why are they so important?
The main idea is simple, phablets are basically phones that have around 5.5” in size and which can be used in a variety of situations, including calling people just like a mobile phone would. These phablets are now 9,8% of the total device sales, which is very interesting and exciting to say the least. At the same time, the thing that encourages the staggering number of sales is surely the fact that these devices have become more accessible and with lower pricing.
All these things have managed to show marketers that phablets are indeed a force to be reckoned with on the device market, so making sure that they manage to provide the best possible services and a suitable CRM for this platform is a necessity.
The neat thing is that all tablets are all-rounders, which means that they fulfill the role of both a tablet and a smartphone, which makes them very useful and at the same time suitable for a variety of situations. The fact that their prices are lowering clearly shows the uniqueness and interesting appeal that such devices are bringing into the mix.
Mobile becomes the CRM priority
Since more and more web usage comes from the mobile world, this has become a priority. Add to that the fact that mobile and phablets in general are suitable for business use, and you can clearly see the major importance that these bring to the table at all times.
Moreover, CRMs want to unify the desktop and tablet experience, by making it seamless and more interesting. With phablets, people can now check out data in a dynamic manner, they want to see professional and very appealing drawings, and at the same time they want to interact with the data, something that phablets do provide thanks to their touch capabilities.
Mobile phones and phablets like the Samsung Galaxy Note 4 and iPhone 6 have literally changed the way the market looks and feels right now, as the manufacturers manage to bring a lot of processing power into the mix and a multitude of other things that you are bound to appreciate and enjoy at all times.
What do you think about the CRM influence over phablets? Do you agree with it or do you think that it’s a fluke? Let us know in the comments section!