In the world of app marketing, experimentation is the key, but not all the times the things you experiment with can bring the desired results, as you would expect. This does not mean however that you can’t do the things you want, it just shows that there are a few things that you need to try and avoid when you perform app marketing, because there can be some bad results coming out of this.
Not having a monetization strategy
Developing an app requires a lot of money, but not all developers are thinking about how to get the money back. Of course, the app quality should be the first thing you need to focus on, but at the same time you should also try to identify a way to promote efficiently and obtain the revenue you need in order to grow your company. You can also try and use subscriptions as these increase the lifetime value of an app and bring astounding results.
You can also try to ask for payments when it comes to your apps, and as a matter of fact this can be really helpful to be honest. In-app purchases aren’t appreciated by everyone, so it’s very important to make sure that you bring value to the users. Purchasing an app might provide them with exactly that!.
Adapting for each platform
In the world of app marketing, you need to do whatever you can in order to evolve your apps, but at the same time remember that each platform has different audiences. So try to cater to the needs of each user base individually, as this will lead you towards success!
Managing consumer expectations
Consumers take things very personal on these platforms, and because of that you need to do whatever it takes in order to manage their expectations accordingly. Promote your app in a realistic manner and make sure that everything represents your app accordingly, so the people know exactly what they are getting into.
Having access to analytics is important, however many developers do not use them. This is a bad thing, because analytics are a valuable tool that any developer needs to use in order to see how the app fares, what needs to be improved, which are the people that actually downloaded and so on. All of these, and so much more can be found via analytics.
Other things that developers do not focus on include things such as App Store optimization, as well as LTV, testing on the app store, as well as viral loops and research.
All of these do matter in the grand scheme of things, and you need to make sure that you know to avoid them, because they can lead to some unfortunate events. What type of app marketing mistakes have you done, and how are you avoiding them? Let us know in the comments section!