This year things seem to be different in the mobile marketing world because new game categories are coming here and there, and at the same time users seem to want new promotional tools. As you would expect, this affects mobile marketers quite a lot as it provides them with some unique results. Because of this, the mobile marketing world is now going through a set of changes and trends, which we are going to showcase in this article.
Mobile marketing automation is on the rise
Usually marketing automation is quite popular on other platforms because companies tend to get stronger and stronger, and this is why the same tends to happen on mobile as well. Marketing services on mobile will become more optimized and developers, as well as publishers, will start automating CRM services as well as others in order to provide a better experience while lowering the costs at the same time.
The acquisition costs are rising dramatically, so it’s crucial to make sure that the app has a longer lifetime value, especially for the existing users. So yes, automating mobile marketing is a crucial thing to do, and one that is going to bring some very impressive results.
A better technology stack
Yes, no serious mobile app or game can be built now and become a success without a good tech stack under the hood. The technology is very important as this is what gives developers the power to succeed in their endeavors. It seems that the product is taking precedence over marketing, something that we did see happening on other platforms, albeit in the mobile marketing world things might turn out to be a little different. The two need to live together in harmony however, because in the end there cannot be a service without a product, so we will see a more cohesive approach towards mobile marketing, which will be more product oriented than it is now.
Branding taking off
Most brands are now trying to leverage the power of user acquisition, while at the same time being able to grow their brand as well. The main idea here is that you simply cannot get astounding results without focusing the things that the users want. In fact, performance marketing and branding departments need to work together not only for providing the best possible services, but at the same time the company has to evolve and make its brand a more important one on the market.
What makes sense right now is to develop the brand as being a mobile first one, while at the same time mobile advertisers have to make sure that they see the long term perspectives that the branding efforts are bringing to the table.
In conclusion, the mobile marketing trends for 2015 are truly changing, and these are the main trends for it. While it can be hard to figure out where the mobile marketing world will be at the end of the year, it’ clear that these trends will shift the focus and attention throughout the year. What do you think about these trends? Let us know in the comments section.