According to Eric Seufert, which is the Rovio VP of acquisitions, the mobile market right now is not only being very large, it’s also very competitive, because more and more people are coming in, trying to get a piece of the larger apple.
The answer here is quite simple, there is no barrier to enter the market, and the results are potentially huge for those that make it the right way. This is why even simple people and devs that have created an app are investing a ton of money and effort in order to design the best possible applications that they can.
But the interesting thing is that the app market also needs a lot of marketing, because investing on ads is the best possible way to stay afloat in a market that not only is very competitive, but also quite volatile as well, and that’s something you need to focus on.
Analytics are the key
You need to focus on analytics at all times in the mobile app world, because you do need to see how the acquisition process is created, how the demand appears and at the same time you will have to figure the whole process of investing in the features that do matter. When it comes to mobile marketing, you need to target users for acquisition instead of trying to make the app generally available and for the whole user base, because this is what entices people to convert, the things that fulfill their needs and expectations.
Which is the best mobile marketing investment that you can make?
Targeting provides you the best results, but what you have to focus on is the capability to know the demographics properly. This is what makes you convert the right way, and it provides you with a stellar job of doing so as well. Remember, you need to see exactly what your users want even before you start developing, so you can put your money as well as your market to good use, because in the end this is the most important thing to focus on.
Acquisition cannot always be free, the developer might need to invest in order to gain the attention of the user base, but the results will indeed be stellar as long as you put a lot of heart and attention into what you do.
The app stores are large, and while there are a lot of apps, you need to place your mobile marketing knowledge to the best of your interest in order to gain the results you seek. Sure, this is a market where the winner takes most of the attention, and this is why you need to focus on becoming exactly that winner, as this is what makes the difference. Don’t hesitate, and instead do whatever it takes in order to implement these ideas, as they will help. What do you think? Let us know in the comments section!