Mobile gaming, just like any other industry, can prove to be quite rough at times. In fact, many say that this can be like music, as it can generate a one hit wonder, then fade quickly into oblivion. It seems that Rovio is going that path, because after a few very successful Angry Birds titles the company simply didn’t see the success with the newest games, despite the continuous innovation.
A few days ago, the company has announced that they will be cutting the job of around 130 employees because they want to simplify instead of expanding. New games such as Candy Crush Saga are more popular nowadays and unfortunately Angry Birds just doesn’t receive the large attention that it did back in the day. Even the CEO of Rovio said that their team grew faster than the funding, so this is a natural move from the employer side.
Rovio isn’t the only company that had to go through this however, and the prime example in this regard is Zynga. Creators of the Farmville franchise, they had almost 3000 employees and numerous hit games. However, they acquired some days at a very expensive price and that’s how they had to lay off almost 20% of their staff in a very short period of time.
Rovio did manage to bring physical items into the mix, they even created an Angry Birds theme park. However, their main fault is that they relied on a single franchise, which almost always brings doom and destruction. Unfortunately, Rovio found itself in a very bad position today and the victims are the employees unfortunately. This shows us that even cult hits can fade in time so capitalizing on them isn’t recommended at all. However, these games do provide a wide range of appeal for a year for example, and in this time period the company needs to find alternate sources of income, such as creating new franchises for example.
What Rovio needs to do now is to carefully plan its future endeavors and it won’t have that much problem figuring out the future hits. However, if they still rely on a major hit in the near future, they will most likely go bankrupt. It’s important to grow the company, but growing it in a large level is essential, otherwise everything is going to crumble in the end.
So, does Rovio still exist? Of course it does, and it will continue to do so as long as it does the right thing. Sooner rather than later they should stop being dependent of Angry Birds and instead they should focus on other games that are more creative and still very appealing to the audiences, as this will lead them to success.