Newzoo, a game market research company, has released a new 360 degree view on the gaming market. The company has an unique approach on market research and the overview provides a clear picture of the global mobile games market from a number of different angles.
According to Newzoo, the global picture with regards to the mobile gaming market shows that the 2012 to 2016 Compound Annual Growth Rate (CAGR) for the mobile games market is 27.3%, which is almost four times higher than the industry average. The industry average is 6.7%. This impressive growth is driven mostly by tablets, which beats the highest CAGR of any platform at 47.6%.
Country insights show that revenue growth for mobile games is fueled by an increase in the number of players and payers as well as a higher average spend per paying mobile gamer. According to the research, a monthly average of $2.70 is spend on or in mobile games by a large number of 378 million consumers. This is a total of 39% of all mobile gamers. By 2016, these figures will grow to 50% and $3.07. The average monthly spend is the highest in Western Europe at $4.40.
The biggest market for mobile gaming is the Asia-Pacific region, which has almost three times as many paying mobile gamers than the next biggest region North America. The Western Europe is an upcoming market with the fastest grow of CAGR with rates of over 33%. China and South-East Asia show the similar figures.
The Asian region has the highest percentage of paying mobile customers at 47%. Four percent of these people are big spenders. Similar behavior is visible in Europe with paying gamers still being at 34%. US mobile players are at 45% and 5% are big spenders. The US has the highest amount of average spenders at 33%. Europe is 23%. Surprisingly, the highest amount of minor spenders (77%) are in Asia.
Another interesting view point with regards to mobile gaming is the app store performance. The combined revenue for the iOS platforms (iPhone and iPad) is the highest in the US and Japan. South Korea is the lowest with Google Play scoring the best figures. Overall, the Google Play has higher market share in terms of mobile gamers, but reach amongst paying mobile gamers is larger for both iOS stores combined (iPhone and iPad).
The final point within the research is a clear uptake of mobile gaming visible within the increase of time spent on games. In the medium to long term, this will push the global gaming market to new revenue levels. The fastest growing KPI behind the growth of the mobile gaming market is the absolute number of paying gamers.
The Newzoo infographic provides more information on the 360 degree view of the gaming market. The infographic can be viewed below: