The staggering increase in mobile data and the implementation of new technologies brings the costumer closer to your company than before. It is therefore essential to be on top of things, mobile marketing-wise.
Everyday approximately a billion people use their smartphone to read, listen and watch content. Therefore it comes as no surprise that mobile marketing is quickly becoming one of the most important channels for marketers. At least it’s developing into the most interesting marketing channel, for example because of its growth prospect.
Therefore it is very interesting to try and spot the current trends in mobile marketing. It may be interesting to know that the worldwide use of tablets still grows quickly, Mary Meeker claims in her famous yearly Internet Trends presentation.
The worldwide shipment of tablets is expected this year to grow a whopping 53 percent. As a consequence, people less and less use their computers. It may be, as a result of that trend, interesting to consider shifting focus towards mobile marketing.
It is not that hard to discover the desires of mobile devices users. Just have a look at the increase of data usage over the last couple of years in your average country. It is going through the roof.
That is because consumers are somewhat addicted to mobile video and social networking. Already 40 percent of all YouTube views are via mobile devices, and a decrease of that percentage is not likely to happen. Already the majority of the traffic to Facebook, Twitter and Instagram comes from smartphones and tablets. To advertise on such an enormous platform may not always be that attractive, but it indicates the increasing popularity of mobile devices worldwide.
Do not forget that a mobile user is easily distracted. For a mobile marketer it is therefore essential to keep your message short. It may be a bonus to make your message interactive. Make good use of the possibilities of a mobile device, like its touchscreen or location.
Especially the latter is an interesting one. The use of beacons in cities is expected to grow rapidly over the next few years. Apple is already implanting its iBeacon system in London’s famous Regent Street. Shops will have the possibility to send special offers to people walking to that specific street.
Your consumer has never been so close to you. But that is the same case for rival companies, and that is exactly the reason to be on top of things, mobile marketing-wise!