Meerkat is a live video streaming service that has appeared recently and apparently, it has become one of the most interesting services for the past month. But what did happen, and why is Meerkat so popular right now?
What is Meerkat video streaming and how it works?
The main idea is simple, you create a live video stream that people can watch, but the neat thing here is that the video can only be watched live, as it’s not saved for later viewing. The streamer can record the video however and post it on video sharing websites, but that’s it, viewers can’t access that unless the streamer wants to.
Meerkat is integrated really well with Twitter as a link to the latest stream can easily be added to Twitter at any given time. It’s a good way to get comments and interact with the audience, so Meerkat does manage to bring communication and social aspects within a single, professional and cohesive product. Streaming can be performed immediately or you can schedule it, depending on your needs and expectations.
Who made Meerkat?
Meerkat has been created by the Life on Air startup that was known as Yevvo until recently. Meerkat is similar to the Air app that the startup has launched recently, although it does have a few unique concepts of its own.
Why the sudden interest in Meerkat?
Let’s face it, social media and Twitter especially have the power to make things viral, and Meerkat did manage to share an interesting concept that people like. With Meerkat many people actually managed to share tutorials, as well as other neat things which make it very useful and exciting to say the least.
Sure, Meerkat might be familiar to iOS and Android users, as there were numerous other apps that provided quite a similar functionality in the past few years, with Bambuser or Qik for example, but the reality is that Meerkat is streamlined and a lot more functional, which surely makes it an astounding application.
Will this last?
If we know something about viral stuff is the fact that this comes and go, and most of the time won’t last. This is why Meerkat video streaming might probably end up like other similar apps, but the fact that it has Twitter integration surely brings the odds in its favor, as social media can play a major role in the success of the app.
Since Meerkat is built on top of Twitter, any change in the aforementioned platform can lead to dramatic consequences in regards to Meerkat. Let’s face it, there were numerous apps that relied on this parties and this lead to dramatic consequences. In the end, it’s all about making sure that your app brings value, but Meerkat’s live streaming might not have that much life in it.
What do you think, will Meerkat last or is it the current viral vibe that won’t last?