We all know that even if you have a good application, most of the time you won’t have a success if you don’t get the proper marketing rolling. You need to make sure that people do download your app in order to get a chance of actually monetizing the app.
Why is a call to action important?
The answer here is pretty simple, and comes from the fact that a simple call to action can actually make the difference as time passes, since it will continually imbue people with the desire of downloading the app.
In order to make the call to action appealing, you need to find the need of a person and make sure that you tell them how the app fulfills that need. Let’s face it, sometimes it can be hard to do that, but with enough market research you are bound to get some astounding results, all you need it enough power placed into research and lots of attention.
Another good call to action is to send messages to your customers and continually tell them about the progress of your app.
Call to action after the app has been released
A good call to action comes in the form of adding the mobile app store badges on your website. You need to add some content that tells how the apps are different, and then you can add the app store badges that basically act like your own call to action, since people are always going to try and press those buttons, be it as a lead or simple curiosity.
Badges also provide you with branding, because they show people that you just didn’t waste their time, and that your apps are located on those platforms that they do use on a daily basis. It’s crucial to find the latest versions of these badges, so visit https://developer.apple.com/appstore/resources/marketing/index.html or http://developer.android.com/distribute/googleplay/promote/brand.html whenever you need in order to check for updates.
Mobile app distribution performed via SMS
This is actually a great call to action because it’s more personal and easier for the customer to interact with it, but at the same time it can also work the right way towards actually increasing the conversion rates of your product significantly. If you use this type of promotion, you will have a single call to action for all platforms, which will make it a lot better and definitely more efficient, which is great.
You can also try to use other distribution platforms that use SMS distribution, and a good example here is definitely Twilio. Not only that, but you can also use Mobile detect as a great way to perform distribution, and most of the time you are going to receive some astounding results.
As you can see, a call to action is very important since this is the only way to increase the number of leads and customers for your app. It can be a little hard to determine a good call to action right from the start, but with the help of mobile marketing and badges you can easily entice people towards using your product. What call to actions are you using? Let us know in the comments section.