There’s nothing more frustrating than spending many days and nights on building your mobile game, only to see it being swallowed by the App Store and disappear in hyperspace. However, it doesn’t have to be that way. When you consider the fact that 75% of online adults are using social networking sites, it’s easy to see where you need to go to bring your game to their attention.
In this article, we’ve summed up the most commonly used social networks, as well as some tips on how to use them to promote your game!
Facebook is the most widely used social platform today, and it’s a perfect way to drive attention and sales for your game by promoting content. Facebook is crucial: we’re even getting to the point where people won’t even take you seriously if you don’t have a Facebook page set up for your game. Lucky for us, Facebook has introduced a more specific way for app business to promote their games and apps, namely ads for apps. The advertisements will lead potential users to the download page, while the related content that you post on the Facebook page will get you more exposure and user engagement.
Twitter is a great social platform that is used by many well-known personalities, which makes it an excellent source to get more exposure for your game; mention the so-called influencers (the users with thousands or even millions of followers) in your tweet and they might even retweet. And that means a lot of free promotion, in only 140 characters!
While many developers are still skeptical about Google’s social network, it offers plenty of possibilities, mainly because Google+ has integrated features that make your game pop up in the organic search results. You can also use automatically generated hashtags to improve your search engine optimization.
Instagram has over 75 million active users that are constantly looking for interesting visuals. If you create something that’s visually pleasing, you can easily drive users to your other social media channels or your website. Instagram is not just images; you can also use short timelapse video’s to lure your audience.
Pinterest, which has over 70 million users, teamed up with Apple to create a new feature called App Pins, which lets Pinterest users download external apps and games from the App Store without leaving the platform. This new feature is one of the many improvements aimed to make Pinterest more attractive so social media marketeers and mobile marketeers.
#1: Keep it personal
Users are known to appreciate originality, so instead of trying to imitate others, work on creating content with a personal and unique touch.
#2: Post valuable content
The main goal of promoting your game through various social media channels is not just to sell it; it’s all about connecting with your (potential) users. Stay away from sales pitches; this will only put people off. Instead, keep your content interesting by giving useful information, tips and tricks. Evoking curiosity is key!
#3: Know your audience
One of the best things about social media marketing is that you have an increasing number of options for specific targeting. For example, paid ads on Facebook can be targeted on age, gender, location, relationship status, and so on. Use this to your advantage!
#4: Integrate social media platforms in your game
If you want to take your marketing efforts to the next level, consider integrating one or more social media networks in your game. For example, allow your users to share their high scores or achievements through Facebook. People love to show off, plus it will only get you more exposure!
#5: Reward your users for connecting
Consider rewarding your users for all the engagement and exposure that they are getting you by sharing, liking and following. Give them access to a hidden level, for example. This way, you can bring in even more users without having to spend a lot of money on it.
If you play it right, your social media marketing strategy will not only give you maximum exposure for a minimal budget, it will also take a huge chunk of work out of your hands; your users will be doing the work by recommending, sharing and liking your game. All you have to do is let them!