If there is one thing we like about Google Play, then it’s the fact that it has way more free applications when compared to other platforms such as iOS for example. Thanks to this, as well as other initiatives, the platform has managed to gain quite a lot of popularity in regions from all over the world, and Germany seems to be no exception.
How Google Play has risen in importance in Germany
Even since its launch in Germany, Google Play has managed to continually rise in the number of users, but it seems that in the past 2 years, the number of users and downloads has literally exploded, with the platform managing to surpass even the most established one such as the iOS.
But not only the number of downloads is very large, so is the revenue stream. The massive, albeit phenomenal growth that we experience in Germany right now has generated a lot of revenue for those developers that use Google Play as a home instead of iOS. Rest assured though that the platform will continue to rise in importance and, if possible, it will reach even more astounding presences.
What do you need to know about Google Play in Germany?
According to a professional report of a statistics company, it seems that the annual revenue for Google Play has managed to increase with 150% when compared to the previous year. The revenue stream has increased considerably in the UK, but not as much as in Germany, showing that the German market has a ton of potential and it manages to provide some astounding results.
At the same time, another statistic shows that the amount spent per device has doubled in 2014, yet another indicator that shows how much of an importance the platform has on the market. This also shows that the German players are much more inclined to spend money on a mobile app, when compared to other persons.
According to the same study, it seems that games are the highest revenue maker in Germany, which is not that surprising considering the major popularity that they seem to have in Europe and the US.
Based on this study, it seems that most games in the top 100 have managed to make an astounding revenue all the time, which is pretty cool.
What does this mean for iOS? Well, it clearly shows that Google Play is long gone from being a simple store with free apps, instead it has millions of paid and free apps that clients can peruse at any given time. Google Play will increase its dominance and appeal in all the countries where it’s covered, so you can rest assured that this is one of the best places to promote your app right now.
What do you think about how popular and successful Google Play is in Germany? Do you think that this will have any impact in the way the platform is seen in other countries? Let us know in the comments section!