Facebook is by far one of the largest social media network and thus it has an immense amount of users that log in to it each and every day. As a result, it has captured the attention of thousands of developers as well, and that’s the main reason why we can see lots of games and application in the aforementioned platform.
But up until now it was a little hard to know how many people play your games and if they return to them. Facebook has received quite a lot of feedback from developers and used it to further improve the platform. This is why it has recently announced that it has improved the analytics tools used by app developers, and now they can easily track the retention of users while also measuring the performance that the app has within a certain customer group. Now developers can access information such as the revenue spent within the app, how much time they use it as well as numerous other statistics.
There are numerous label cohorts that developers can use right now. For example, a developer can opt of the install source cohort that will allow you to group persons based on the source of installation, so you can pinpoint which is the source that brings you the most value.
Alongside that type of cohort, developers can also opt for the action based ones which allows them to group users based on the actions they take within an app.
Time based cohorts are similar to the aforementioned ones, although in this situation you can see how many people enter your app, be it at a certain time or within a certain period of time. This is useful for developers that want to track when their app is the most popular so they can improve the application based on that data. On top of that, developers can also opt for story based cohorts that are suitable for tracking impressions based on group data.
But these are some defined pointers, and developers can easily create their own cohorts in order to track the data they want. This is maybe the most impressive addition brought by Facebook’s analytics improvement.
Facebook even allows developers to track how often people use the apps based on the time they installed them. This is done through a newly included retention chart which shows how many of the people who installed the app actually used it, and this data can be accessed up to 14 weeks once the app has been installed.
All the improvements mentioned above are specifically designed to help Facebook app developers understand their audience behaviors and feedback then act on them in order to improve their experience and gain bigger profits from their apps. All of this data is really useful for developers, and thanks to these improvements they can take their applications to a whole new level.