For a very long time now, mobile application developers relied on getting the revenue from the usual consumers which are located in the first tier countries such as the UK, US, France, Germany or other countries with a great revenue stream. However, it seems that those markets are currently saturated by offers, and thus, if you want to get impressive results with your app, you need to make sure that you reach the foreign countries, especially the countries that have an emerging market, such as the Asian ones.
China, for example, has recently entered the top 3 when it comes to the revenue generated on the iOS devices, and this clearly shows that the Chinese market is indeed large and filled with potential. Of course, just like everything in the mobile world, things can shift towards one direction or another, and this is why you need to check out the potential of the emerging markets and come up with a product that will cater to their needs.
Instead of thinking of the current markets, think of creating a way to mobilize the next 5 billion people in the world to consume your products, something that sites such as Facebook are already doing for example.
The app store superpowers for now are the US, Japan and South Korea, which is a very surprising thing if you take into consideration the fact the size of the other countries than the US.
The current emerging powers when it comes to mobile app consumption are Russia, Brazil, India and China. Brazil as well as Russia are starting to get more and more internet coverage, and because of that you have a great opportunity to stand out in front of the competition on these markets. The only downside on these emerging markets is that they attract more and more companies and investors. This is where the marketing battle is starting to take place, as all of them try to find a niche and a segment of the market they can cater to.
There are a few markets that you need to watch for when it comes to mobile app consumption growth, and these are basically Mexico, Vietnam, Turkey as well as Indonesia. Believe it or not, all of these have huge potential and many developers seem to avoid them because of the political and economical instabilities. Still app and game consumption in the mobile world has become a global phenomenon and because of that you need to take full advantage of this information in order to get even better results with your mobile app.
It can be hard at first to succeed into such a market, mainly because you need to know it first and cater to its needs, but once you manage to successfully do that, you will immediately see that the potential is there, you just have to understand the customer base. So, don’t neglect the current clients, but try to expand on the aforementioned markets if you want to get an even larger revenue stream from your mobile apps.