One of the biggest growth barriers to overcome as an app developer is cash flow. The payouts through app stores and ad networks for generated revenue can take up to 70 days which can be a long wait at times. BillFront Inc. is a new startup on the block, powered by FinTech company builder Finleap to help accelerate growth and make revenues earned by app developers more accessible.
How it Works
When revenue is generated either through advertisement display or the sale of virtual goods, App Stores and ad networks can take up to 70 days to pay out. BillFront steps in, by ‘fronting’ the revenues earned on a weekly basis and paying them out to app developers directly. Instead of waiting 70 days to receive income once, there are up to 7 times more income collection moments. As a developer, you can choose to get paid directly to your bank account or credit the funds with your preferred ad agency to accelerate your user acquisition strategies. The service in itself is designed with simplicity so that app developers can focus on their core business activities without being further distracted by finances.
What are the Costs
The great thing about working with BillFront is that you can use their services to get access to your funds directly and on a more timely basis as well as leverage their services for direct user acquisition. If want access to your income directly, BillFront asks only a 2.5% interest rate, which is a small price to pay if it helps pay bills on time. However, if you work together with one of BillFront’s preferred ad agencies to acquire more users, BillFront and the ad agency together will bare the costs of the fronted cash. This means there are no extra costs involved and you can scale up your marketing budgets gradually, for every euro earned.
Who is BillFront?
Originally founded by Nasir Zubairi of Finleap and now part of the HitFox group. Nasir Zubairi is a true serial entrepreneur, business mentor at numerous European business accelerators and was named one of the “40 Innovators Shaping the Future of Financial Services” by the Financial News / Wall Street Journal. Since its foundation, the BillFront team has acquired a steady team of app developers, mobile and financial services experts and a steady partnership network to build a strong global presence.
GameMarketeers see BillFront as the future in optimizing app developers’ operations. With RTB still to be proven, we will begin to see other areas of optimization coming to the forefront. BillFront takes an active role in guiding developers through how they can leverage their finances to best compete in the ever growing app marketplace. Getting a healthier cash flow in place, with more payout periods is crucial to effectively growing your app business. If you are interested in talking to someone about what BillFront can do for your business, drop them a line at: hello@BillFront.com directly. If you want more information from us, drop a comment below or send us a message!