As of today the App Store has a different look: everything is red. Apple supports this year’s World AIDS Day more fanatical than ever. Dozens of apps have been specially adapted and given a red icon.
RED™ iTunes Gift Card
When you purchase a certain selection of Apple products, you will receive a (RED) iTunes Gift Card to use on anything in the iTunes Store. Apple donates a percentage of the purchase to the Global Fund to support the fight against AIDS.
Support the fight against AIDS
If you would like to participate yourself, then simply search in the App Store for the special (RED) Apps, the apps with red colored icons. All these apps give a percentage of their sales away for AIDS research in the next coming days.
Every 8 years Apple joins the World AIDS Day with the (RED) campaign, but they never have supported it as intensively as they are doing this year with participating apps. For the first time Apple is giving money for AIDS research on the two busiest shopping days of the year (Black Friday and Cyber Monday).
The Apps for (RED) campaigns in the App Store will run from Monday, November 24th to Sunday, December 7th, and will include special versions of apps such as Angry Birds, Clash of Clans, FIFA, Clear, Paper and many more.
(RED) works with companies like Apple, Mophie & Beats by Dre to fight for an Aids free generation by creating (RED) merchandising. A percentage of gross profits from the sale of those products will go to the Global Fund to help fund the AIDS programs in Africa.