The mobile world continues to be talking about ad blocking for several months now, and doomsayers happen to be quick to point out only that: doom. Nevertheless, recent outcomes have also proven that digital display advertising has grown 27.5% YoY for H1 2015. Nobody will be shocked to realize that 80% of this has been fueled by mobile. While ad blocking is obviously a huge issue that the industry has to deal with, media usage is so high that at present, ad blocking is not yet possessing such a huge effect.
It’s a smart idea to get an update on how the mobile app market is doing in the US, and the comScore smartphone market share statistics are a fantastic place to begin. They claim that market penetration in the United States remains at approximately 77%, and Google’s Android platform has a 51.7% market share, compared to Apple’s 44%. Apps stay in focus, as over 90% of time used on mobile is used in app.
The recent years have experienced stellar development with regards to the length of time people use on their mobile devices. But, as proposed, while the time spent keeps increasing, it is growing slower than before. A large percentage of this growth continues to come from people spending more time on applications.