The mobile app world is becoming increasingly competitive, because more and more people are trying to take full advantage of the quick financial opportunities that the platform provides. According to data from Apple, it seems that close to 50000 applications are downloaded each minute, which clearly shows how popular the mobile world really is. Unfortunately, more than a million apps that you can see on the app store aren’t getting any downloads or exposure, so this is a major issue for developers and advertisers alike.
The boost effect
The purchased installs are boosting the app towards the high region of the charts, making them a lot more popular and providing an astounding exposure. The main idea is that the app becomes more visible on the market, generates more organic downloads and in the end it’s a success. In order to do that however you need to make sure that your app does provide value so that people will buy it. The more organic downloads, the lower the eCPI factor will be.
Gaming and non-gaming organic uplift
According to data from the app stores, it seems that each install that was bought for a gaming app will result in around 0.9 organic installs within the first few days. This brings a major boost and it surely manages to make the app more successful. In the case of app that aren’t games, the boost is smaller and less considerable, in fact it’s only 0.6, yet still good enough for generating more installations.
How many installations are needed in order to get a good App Store App Store visibility?
To be honest, this is a question that all of us are asking. Many want to learn this secret because it will allow them to garnish more profit from the app. The answer is a little strange, but normal.
The number of downloads that makes a difference differs from country to country. In the US you get that with 100000 downloads, whereas in the UK around 26000 will be more than enough. Other countries, such as Germany, France or Italy need between 12000 and 16000, with others requiring even less downloads. So yes, while the US market is the main target for many devs, the reality is that market is also the most competitive at the same time, so new, unique strategies need to be used in order to get the best possible results.
App reviews and ratings have a major importance in today’s ever growing market as they are the ones that encourage more organic downloads, so try to place a lot of emphasis on showcasing your unique features the best way you can and encourage downloading, because success will truly follow. Of course, there are other factors that come into play in this regard, but you need to create a boost campaign as this will help you obtain the app by making it a well-established one. What do you think, does this data help you get a better App Store visibility?