Let’s face it nowadays having a good app idea is not enough, if you don’t take action immediately someone might take it from you and make the most out of it. However, a good amount of research is necessary in order for you to have astounding results on the market, so it’s crucial that you don’t avoid this step. Take the time and study those ideas, but remember that timing is important when you launch a new app, so try to make the most out of it.
Broad audience or niche
When you create an app, you need to know who you create it for. Sometimes, the general public is the answer, or sometimes you need to target a certain market, as a niche for example. The main idea here is that you need to know who you target, as this is the only way to ensure you will get the results you want. A broader market might be better, but there is a lot more competition, where on the other hand, the niche can bring you better results.
How to target a micro niche
Despite the fact that a niche might appeal to a smaller amount of people, the reality is that such a thing can be highly profitable. You just need to make sure that you determine the market and see what needs they have, so you can create the app in such a way so that their needs will be answered. On the other hand, a broader niche then you need to look at the higher picture and determine trends. Both things are equally implemented in the app stores.
How to find trends in the app stores?
The main idea here is simple, because you have to visit the app charts in order to see what is going on and which of the app/niches are the most in demand. Browsing the charts on a regular basis will tell you which is the exact need and what you need to do, so you need to ensure that you check them out as often as you can. You should also use a tool that can identify trends on its own, and a good example in this regard is Apptrace, which actually does a great job in this regard.
How to identity worldwide trends and implement them into the app stores?
There are also lots of trends online that might not be easy to identify and which no one brought in the app stores. A good idea here is to either use the Google Trends tool, or you can opt for the Google Keyword Tool as well.
Identifying the trends is one thing, but you do need to validate if there is an actual demand for such a thing, because we all know that an application requires a lot of investment and attention from our side.
Are trends worth so much trouble? We think so, and they can prove to be invaluable as time passes. Using trends is a necessity, and through them we can get some great results. They do require a lot of work in order to be found, but once done they are really helpful. What tools do you use to identify trends or validate app ideas? Let us know in the comments section!