One of the main issues that we can find right now on the market comes from the fact that many apps aren’t interlinking with each other in order to provide you with a stellar experience, and instead you are left alone to face this type of issues on your own. This is a bad thing to say the least, and the best way to deal with it is to perform deep linking.
What is deep linking?
Using deep linking allows the web and mobile world to work together in a cohesive manner, with the first being integrated in the latter cohesively. Unfortunately, the mobile world doesn’t really integrate that well with the web links, and this is why there’s always the issue of finding links that you need to open in the adjacent browser. This is an unfortunate thing to be honest.
What’s frustrating here is that the whole set of mechanisms were there from the beginning, but they were never compatible with the modern standards, instead they are a lot harder to understand unfortunately.
Through deep linking, the mobile apps can easily open the standard web links through a very interesting and exciting mechanic that really manages to stand out in the mobile world, especially now since visiting the web has become such a major and crucial thing in the online mobile world.
How does deep linking work?
Simply put, this relies on a simple and very useful idea, the fact that it routes the cases to their own solution. As you would expect, this solution doesn’t really work with all the situations, but there are a few workarounds that can be used depending on the situation at hand.
Viral loop and growth hacking
Deep linking enables users to open the app directly, something that provides immediately and professional access to the app at all times. Not only that, but with the help of virality, apps can achieve a ton of growth, something that immediately translates in better revenue margins and astounding results at all times. It’s important to note that more than 20% of all users tend to share content, so having a tool such as deep linking is not only important, in fact it’s a necessity!
Building deep linking
This is quite hard to achieve, but you can outsource the process to a variety of startups that allow you to obtain such results immediately and with astounding impressions to say the least. URX Turnpike, branch.io, Yozio, Deeplink.me and Mobile App Tracking bring you some very useful ideas in this regard, and you will surely be able to appreciate the results at all times.
To sum up, deep linking is indeed a necessity in today’s growing and ever-evolving market, so using it the right way is a crucial thing to do. What about you, do you use deep linking and does it help you with the user retention process? Let us know in the comments section!