Creating screenshots for your app is important, but the most conversion power nowadays can be found in the videos for your app, and this is why paying extra attention to the way they are created is indeed a necessary thing to do.
What type of video to use and how long does it need to be for a good marketing campaign
The video type and style depend of course on the app type. However, the duration of the video needs to be somewhere between 45 and 60 seconds, because shorter videos are the one that will be watched entirely and, as such, they will sell the most. Thanks to this, you can get better exposure for your app, show what it is all about and just gain the highest amount of downloads.
Unknown things about videos on Google Play Store
The interesting thing about Google Play Store is that it allows you to upload the video you want for your app on YouTube first, and once that is done you can place it on the store as well. Few people know that these views here also count as YouTube views too, so you can get great results on both parts, which is definitely a treat! While here, also try to localize the video since the store does allow you to do that, and also try to translate the app description too.
Videos on iOS App Store and Amazon
Apple tends to offer some services later than others, but they come out with a bang. Called App Previews, the videos for those apps on the iOS app store do need to follow certain guidelines, but they will provide you with stunning results as long as you pay attention to them.
Amazon is also offering the ability to add videos, and you can add up to 5 of them. Try to put the video above the fold, pick an exciting thumbnail and make it visible, as this will definitely help a lot.
How to get better exposure for your app’s YouTube video
YouTube is a great site, but with so many videos for apps similar to yours, it can be very hard to get the proper exposure. This is why you have to get the right title and optimize the description in a proper way. Add a link to your site or app in the first two lines, include as many keywords as possible without stuffing and try to end the description with this as well.
These are some great ideas if you want to have stellar results in your app marketing video campaigns. It’s recommended to get your app reviewed by as many journalists, YouTube reviewers or bloggers as this will definitely help you a lot. Alongside that, getting exposure from people with a lot of influence in the niche you are attending to is a great idea to promote your app, and also don’t forget to add info about the app in your mail signature as well. Can you think of more tools to help you in the video marketing campaigns? Let us know in the comments section!