When a person is visiting your site, one of the most important things you need to keep in mind is to create a great experience so that person can be transformed into a lead and then a customer. However, at some point you will find out that a few people are undecided, and they aren’t quite ready to be converted into a paying customer. You need to take care of them as well, but before you implement ideas that will transform them into the paid customer you want them to be, you first have to identify that they are in such a situation at first.
Usually, when you have an app you check the analytics to see how and when people use your product. If a person is reaching the freemium limits that you impose with the product very often, this is a clear sign that particular person is on the limit of being your customer. The best way to reel such customers in is with the help of some special deals that you can offer only to them, in order to make them decide. Remember, you won’t be losing money, instead you will gain a customer that might be a repeat one as well.
Another way you can see when a person is ready to convert is when he/she has an expiring trial of your product. When people use a trial, they want to see if the product suits their needs. However, a trial will end after a while, and once that period is over, they are thinking about the possibility of purchasing your product or skipping it. Both of these are valid options, but they need to be treated carefully and, as such, you need to incline them in your favor.
Analytics will show you if they are frequenting a certain category, so try to implement a smart gifting or purchasing way that shows them what needs to be bought and why.
The same can be said in the case of those that use your app very often during the day, and despite all the nag screens or other disturbing ads, they continue to do it each day. These persons deserve your attention, and they are definitely ready to convert, so provide an in-app offer.
Moreover, the persons that spend multiple minutes in your app each session or which converted in other channels are also suitable for conversion, and, as such, you need to treat them accordingly by providing some careful, intuitive in-app messages created specifically for them.
If a person already checked out a product but he/she is undecided, then the only way to bring belief and finish up the process is to further discount the product. Lastly, even those people that already converted need to be on your radar as well, because they are likely to convert again, so they shouldn’t be forgotten at all!
In conclusion, you will need to look for these signs when you want to see if a person is ready to convert towards your products, and then treat it accordingly. Once you see this, bring some price reductions and provide a few perks in order to ease the conversion process!