No matter the field of work, any business tends to make mistakes. The same happens in mobile marketing, however the good thing is that we can learn from them and do whatever it takes so that they cannot be seen as a problem again. These are the 8 biggest mistakes in app marketing.
1. Not choosing a monetization strategy
Let’s face it, monetization needs to be a major concern, because this is the only way to get the invested money back from your app. There are multiple monetization methods, which include in-app purchases, ad revenue, subscriptions or having a paid app, so try to see which one works best for you.
2. Platform adaption
You just can’t launch the same app on multiple platform, if you want to be successful you need to try and add platform specific features, as this is the best and only way to succeed the right way. Adding a free version is possible on Android for example, but not on iOS. These ideas will help you quite a lot in the long run, so try to implement it the right way if you want to get astounding results.
3. Managing consumer expectations
The idea is that you have to overdeliver, as this will help you obtain much better results on any platform. Try to use that to your advantage, as this will help you gather the best results on the market. Getting the high selling points for the app right will help you a lot.
4. Not using analytics
Creating an app and not monitoring its performance is a mistake, so try to use at least one analytics tool in order to track the performance of your app, the demographic, usage and other important information that you can find on the market.
5. Not optimizing for ASO
You need to optimize the ASO strategy. You can do that by creating a bundle for your apps, leave a single comma between keywords, create standout icons and optimize your description in the best possible way.
6. Not providing lifetime value
You need to continually improve the app if you want to get good results, that’s for sure. In order to do this you need to continually try and improve your app with updates, as this is what will make your users come back to it again and again.
7. App Store testing
Testing the app with users is a good idea, but it can also destroy the reputation of your app if it’s not ready for mass consumption. There are platforms such as TestFlight that will help you obtain the desired results fast.
8. Not executing a viral loop
Making your apps viral and promoting them properly is the heart of mobile marketing, so try to promote the app in the best way you possibly can, as otherwise you will fail to see the results.
In the end, there are numerous mistakes you can make in app marketing, and only with the proper help will you be able to obtain astounding results. What mistakes in app marketing did you make, have you learned anything from them?