No matter what mobile expert you ask, he will tell you that the most important thing for an app is to have a large retention rate. So yes, having a good app retention rate is the best way for a mobile app development company to succeed. No matter if you have a game or any other type of mobile app, you need to come with unique ways to increase the retention rate if you want to be successful.
Bring them on board and provide good content
The best way to retain users is to provide them with a neat experience when they use the app for the first time. You should avoid overwhelming them, instead provide a neat welcoming experience that will make them understand how the app needs to be used, while also showing the large amount of benefits that they can receive from it. Adding some content when they sign in or showing the value that your service can bring is a key way of doing that.
Go for minimalism
People are overwhelmed in the day to day life, so they want something that they can relate to without having to learn a lot in the process. So yes, provide lots of info and a good experience, but make sure that it’s easy to understand and that it won’t overwhelm.
Find a retention model and stick to it
As stated earlier, go for the ease of use and avoid sharing too much. The best retention model is to use a minimalist approach and engage the user in the best possible way. This depends on the app category, but usually the better the approach, the faster the results will be seen. Adding a call to action is the best way to ensure that you gain recurring customers, but each app type needs a different approach as it deals with a larger audience.
Provide long time value
Adding engaging content that brings a lot more value in the long run for the user is certainly the best way to ensure that the app is valuable and helpful for the user.
Keep users engaged
There are multiple ways to get your customers engaged, and one of the best is through coupons. Of course, if people want to pay for something they want to get the best deal, and they can easily get that through coupons. Also, adding push notifications actually work, because most persons tend to install applications and never use them because they just forget about their installation in the first place, a problem that is solved easily with the help of those push notifications.
With the help of visual mobile analytics you will be able to find out the actions that each person makes within your application, and this is much easier than going through a bunch of text data with not that much information.
In conclusion, there are multiple ways to grow the retention rate of your applications. By using the steps above and having a reliable visual analytics tool you will be able to get the job done faster, with great results and increase the profit margin for your apps.