With more than a million apps on the app stores, it can be very hard to successfully distinguish yourself from the competition. This is why, alongside publishing your app on the app store you also need to try and optimize it for that store in one way or another. Creating a description that appeals to search engines might very well do the trick, you just need to ensure that you get the best results that you possibly can with a good, optimized description.
Finding keywords is very hard, but the way you need to start thinking about this is to actually think about the functionality of the app, the problem that is solves or just the words that are synonymous or related to the app. We also recommend you to write down things that related to the appearance of the app, as well as the features that make it stand out from the competition. Use them as many times in the description as you can, and you will get some stunning results in the end.
Additionally, you might want to consider using the Google AdWords keyword planner. The app is very useful because it shows you how much competition the keywords have and because of that you can see what to bid on! The best tool about that tool is that it also enables you to check out keyword ideas that can be great in determining the behavior of an user, and that is always helpful!
You also have to search for your competitors and see the keywords that they are currently using. Search the app store for apps with similar functionality and this way you will see the best keywords they use, so that you can integrate them into your marketing endeavors as well.
Yes, you do need to spy on the competition if you want to get great results, but in the end this is all that the competition is all about, the idea that you need to provide something good on the market, with interesting and appealing keywords to both the search engines and the app stores. Spy on other apps, see what keywords they answer for and go for the same or at least something similar.
Reviews will also tell you some keywords, but you can even find them if you use a thesaurus app. These apps will show you synonyms that people might be looking for. You need to see the demand for these synonyms and bid on them the right way if you need great results!
Lastly, you need to think about search suggestions as well.These can be a valuable source of keywords, if you use them properly, so try to do that and you will certainly get some impressive results in the end!
All of these tips are designed to help you improve the way you think about keywords. Performing a brainstorming session or just talking with the other people surely comes in handy, and this is why you need to integrate all of the aforementioned tips if you want to get more exposure for your app and increase its revenue stream.