With the app stores having a wide range of applications on them, millions of them in fact, it can be very hard to stand out of the market unless you do things differently. This is why you need to try and ensure that you start marketing your application long before it gets released, just to create a buzz around it and its features, as this way you will get more and more people interested in it.
Create a launch page and use the power of social media to promote it
Before the app is launched, it’s recommended to create a website for your app and a launch page for it, as this will help you a lot. This will show that your app is an authentic one and not a clone, but through it you can also showcase some screenshots or even a video that will entice people to check the app out when it’s released.
A sign-up form that collects mails is essential if you want users to keep in touch with the latest news about the development process, but you should also try to integrate as many visuals and video content as you can. Of course, on this page you should also place a call to action that will make your potential customers try it. It’s also important to integrate social media too, as this helps when it comes to spreading the word in a great way!
Choose some good pre-release platforms
When it comes to releasing an app, you want it to reach as many customers as possible. Using some pre-release platforms is a good idea, but there are a few things you need to take into account. First of all, you need to be straightforward and succinct, so try to focus on all the benefits and create a professional image for your app, or if it’s a game that you promote, make it seem engaging and fun. Some good platforms are AppVita, AboutYourStartup, Launch.it, Listio, Vator, Ziipa, Startup Book and many others.
Write a press release and send it pre-launch
For even more exposure, you should write a pre-launch press release, but this one needs to focus more on selling the app rather than showcasing information about it. You need to add emotions into the mix and explain what the app helps you achieve. Alongside that, you can show what issues does the app help you with, but also try to include tech details and other information about the team, even about algorithms, as this will help the community understand what you are currently doing with the app and the stuff you want to achieve with it.
Get in touch with some influential users
Using celebrities or even YouTube superstars to promote your app will be quite nice, since you will get more downloads and visitors, something that any developer wants. Sending a pre-release version of the app that is fully functional will help a lot in this regard!
Design and publish a trailer for the app
Having a trailer for your app is very important, as this is the only way to showcase its functionality, while also allowing the potential users to see the interface and just find out what the app is usable for. A trailer needs to create emotions and connect with the users, so do keep that in mind when you design a trailer for your app.
To sum up, there are numerous actions you can take when it comes to marketing your app even before it’s ready to be published. It’s all about creating a buzz for your app, and with the aforementioned ideas you will be able to do just that! Can you think of other ways that will help you promote your app before launch? Let us know in the comments section below!