When you want to add an app to Google Play, then you mostly think about ways to get an income out of it. However, the main problem comes from the fact that many developers fail to see the major importance that is brought by a proper app description. This is why optimising the details page is equally as important as your mobile marketing campaign.
The importance of Google Play search
Believe it or not, but search counts for around 80% of all app downloads on Google Play, so optimizing your app to rank as high as possible in the search results is imperative if you want some great results. Sure, normal browsing might help people get a hold of your app, but you shouldn’t count only on that, and instead you need to try and make sure that optimization is the key focus here.
Things you need to do in order to optimize your app page.
There are numerous things that you should think about when it comes to optimizing your app, and the most important one is to include the main keyword in your app title. Sure, including the keyword into the app icon is a good idea too, but it doesn’t provide the same efficiency, and this is why inserting the keyword you want to rank for into the name of the app just makes things a lot more easier to track and use.
Another important thing to do is to try and insert the keyword around 5 times into the app description. Google Play comes with a searchable app description, so if you optimize it for SEO you will definitely receive some great results, you just need to be resilient. Of course, when you want to optimize an app page you also have to think about the impact that it has on the person, this is why adding some beautiful screenshots and designs will definitely help you. Extraordinary screenshots are what will entice people to check out your app instead of downloading other, similar one, so keep that in mind.
Harness the power of reviews and promo videos
Using promo videos is essential for marketing, because videos are the ones that provide you with the highest amount of conversions. Create and upload a video to YouTube about your app and place it on Google Play as well, and you will have great results. The same can be said about good reviews, because the more good reviews you have, the higher the chances of getting more people download your app.
What things affect the Google Play algorithm
Your ranking in Google Play will differ based on the way you cater to the internal algorithm. Some of the things that affect this algorithm are rating value, the number of ratings, the amount of downloads that your app has, the usage, how many people uninstalled the app and the download growth in the last month. Backlinks also help as well.
In conclusion, getting the right content on your details page and optimizing it properly is bound to provide you with some astonishing results in the end. You just have to make sure that you place extra care in your promotional efforts, while also being careful about how optimized the app page really is. If you think that our content is helpful for you or you just need more information about how to optimize your app page, feel free to contact us via the comments section!