Mobile marketing has made the world a global village. The interesting trend of smartphone owners having their device at close reach has created an opportunity for marketers to reach customers at any time. However, marketers also have to keep up with handling customers at any time when it comes to complaints, shopping, service issues, etc. Defining your goals and bridging gaps in services is a growing aspect of present day marketing. To keep up with this trend, it is required to plan and develop new mobile habits to enjoy a growth that results from a viral campaign. You must be able to tap into the needs of your customers. Some suggested mobile marketing strategies which could raise your sales pitch include the following:
Tap into cross channel promotions. Marketers can increase their subscriber list and plot their presence through customer interaction such as social media, email, in-store and online checkout.
Engage the use of QR codes to make an easy, customer experience without necessity for paper works. The world is going paperless with the advent of QR codes. It is reported that QR codes use saw a 22% increase among users in 2013.
Integration with the consumer generated media – CGM (social media) is an essential mobile marketing strategy because a large percentage of smartphone users check the social media for review comments before making any online purchase. Integrating mobile programs user reviews and the social media sharing buttons for Facebook and Twitter contribute immense benefits.
Marketers should endeavour to send prompt service alerts and notifications to subscribers. Contact should be on the terms of the subscribers, you don’t want to come off as a nuisance to your customers. Subscribers should be segmented based on age, location, demographic and other relevant information to ensure relevance and respect when contacting them. Marketers should tap into geo-location services and properly analyze customer data and raise regular awareness.
Seasonal engagement programs should be created to engage customers with timely content. Mobile is the most relevant engagement channel. Some users use their smartphones to shop. Thus sending coupons through SMS or push notifications helps marketers to create the needed awareness. Marketers such as amazon use the mobile channel to send alerts to customers.
A marketer must make it easy for customers to opt out of mobile notifications to secure trust. Transparency is important to avoid bad press or other forms of negative attention.
Marketers should create a passbook that gives customers easy access to tickets, gift cards, coupons, etc. on their smartphones. This service guarantees mobile payments and coupons use by customers.
Companies such as Coco-Cola and Super Bowl have enjoyed the massive benefits attached to mobile TV advertising. More viewers and customers have been reached out to via this means.
The mobilization of sales associates contributes to a retailer’s bottom line. Sales associates can send follow-up emails and conduct transactions on behalf of the company. Apple is known to give its Apple Store sales reps iPads to enable them conduct necessary mobile transactions that can secure benefits attached to mobile marketing. Just adopt the best strategy that suites you!