The world of “mobile gaming” has experienced a global upsurge as it’s making the thrills of digital revolution. Several competitive mobile game marketing campaigns have been seen of recent and this has made marketers to draw focus on some newer drifts. The following are the marketing strategies that enthusiastic marketers should be willing to adopt:
Greater focus on videos: The advertisement of mobile games has gained popularity over the years via video previews on You Tube and other video sharing apps as such features are more engaging and direct. Having your game(s) on such platforms is better compared to that of banner ads and other available advertising options.
A strong emphasis on social integration driven towards viral sharing: This adds value to preferences of the users and offers a far better return on investments for marketers. This method surpasses the common strategy of leveraging the popularity of a game via social media. Without strong social media integration, it would be difficult to establish a better business promotion in this new era.
Partnership with regional apps that have the potential to capture the attention of global audience: So many players around the globe have taken interests in game apps that have been limited to their regions. Thus, developers and publishers of game apps should focus on partnering with global brands to make their app meet up with the top end marketing partnership as well as cross promote their existing games.
Offering users a choice for filtered apps: This secures the comfort and trust of the users while using the app. This strategy should be aimed at making ads more natural and finding the needs of users based on their local attributes.
Giving valid incentives to the target audience for watching and rating game apps is also a recent and popular trend. A more focused drive of monetization can drive game app marketing in more than a way thus making it a powerful dynamism for marketers.
Enhanced user control on ads
This has been discovered to make users more responsive to ads. Users like ads that offer them the freewill to choose or a chance to rank or share their opinions about ads openly. This is quite a simple approach that is envisaged to be stronger in times to come because it will give users overall exposure and make them more receptive to ads.
Targeting specific users
The all-in-one strategy is becoming obsolete. Targeting specific users’ preferences is the way to send a positive impression that connotes a better business. There are so many available fun tools to let marketers know the specific wants of users. Knowing this will enable them set their priorities and create better ads that address user preferences at the required level. Ad campaigns can be driven on social media or any other ad network through specific targeting. This shows ads in a receptive, responsive and efficacious manner.
To boost your game downloads, replicate your revenues and ensure the long term viability of your game, it is crucial that you optimize your marketing efforts by adopting the above strategies.