The global mobile apps market has experienced a rapid growth over the last decade and there’s no doubt that it’s booming. However, there’s been a fierce competition to get these apps noticed ever since the one-million-app mark was reached in late 2011. To get your app noticed in the present day, it needs to be marketed properly. A lot of factors have to be considered to market an app. Such factors must be scrutinized thoroughly before thinking of marketing plans or strategies to be implemented. Some of the preliminary factors that should be put into consideration at the early stages of mobile app development include the following:
This is very important because the brand represents the company. A lot must be considered in the development and branding of mobile app such as the icon that will represent the company in the market, the name of the company, and the style of the app. This brand later becomes transferrable to other mediums and it will also represent other mobile apps that might be subsequently created by the company. Clients recognize a particular company based on its brand.
A keyword in the app world refers to a word or phrase that a user can look up to understand what an app actually does. For example if a mobile app is a biblical summary called “knowing your bible”, the appropriate keyword to type would be something relevant to the app such as “summary of bible passages”. It’s important to attach a particular keyword to your app because it enables it to get found by users. It should also be indicated in the description. So many companies that specialize in App Store Optimization (ASO) offer free trials to see which keywords works best for a particular app.
Based on the knowledge of keywords, other main competitors of the company can be discovered. The keywords of such competitors and how they rank in the mobile app market can also be seen. This information helps to know which category the mobile app should be placed under. It’s wise to select a category that will ensure the app is ranked higher and thus more likely to be downloaded.
The second stage of mobile app marketing commences immediately after the mobile app has been launched. At this stage, it is advisable to connect to an apps store analytical program to monitor the progress of the app.
Feedback: It’s advisable to submit the app to an app review site. This allows users to discover a new app while viewing similar apps or searching for a suitable app to download. This also increases the awareness of the mobile app. The company should also encourage users to review the app as positive app store reviews helps to build trust in prospects who are interested in downloading the app, most especially if the app isn’t free.
The mobile app market is a place for successful business opportunities and the marketing of such apps is all about spending every penny wisely to get them seen and to attract the most deal breaking revenues.