MWC 2015 was a great event this year because alongside the normal mobile news and presentations, there were a few mobile marketing talks for the first time in the show history. There were numerous talks about the trends that appeared in mobile advertising in the past few years, the results that mobile marketing has as well as a multitude of other things that have appeared on the market.
Many mobile devs have stated that the fact mobile apps and browsers lack cookies is a bad thing, because this makes it very hard to track users and tailor their requests and needs into an app. In fact, during the show numerous persons have said that there is a disparity between the mobile time and the money that are actually spent on mobile advertising, something that lead to a variety of issues. This does play a huge impact on the way retargeting and targeting are made.
Distribution across channels
This manages to showcase the importance of mobile. According to numerous statistics, even if mobile apps help them quite a lot, numerous users tend to still use their PC and tablets for some of their tasks, because of the better user experience. A good idea here is to make apps that can work across multiple devices, without breaking the bank when it comes to advertising them, as this would lead to some very bad results, and a hurdle for the developers, something that needs to be avoided at all costs.
Is branding efficient on these small screens? Of course it is, and the reality is that branding is becoming more of a necessity than ever before. Sure, the small screens of mobile phones might not seem like much, but they do manage to provide a good way to brand your company, products and services. All of these combined help to accelerate growth and at the same time they also manage to create attribution and tracking technologies that are very helpful in this regard.
While numerous marketers are thinking that payments are crucial for the mobile world, numerous others are suggesting that payment needs to be changed in one way or another so that it can become more practical. Adding things such as loyalty cards, incentives, reward services and stuff like that encourages payment in the mobile world, so making sure that these are integrated is a very good idea if you want to get the best possible results on an increasingly difficult market.
What do you think about these mobile advertising ideas that were discussed during the show, are they helpful or not? How are they improving or at least affecting the mobile world? Let us know your opinion in the comments section, we look forward to hear back from you!