Although many people in each country speak English, the reality is that there are numerous places where some English applications can’t be used, and thus the need to adapt the app to the local language comes into play. The main success here comes from the fact that you need to continually study your traffic and perform optimizations based on the data you acquire.
Adapting the app to a local language can be a little hard, and that is why many developers opt for the services of a translation company. Some of the most popular companies that have been used for translating content found in mobile apps are LocalEyes, LocTeam, ICAnLocalize, Babble-on and OneSky, among many others. All of these have different prices per word and different languages, and that is the main reason why all of them have become very popular. Thanks to the great services and quick results, these sites are well worth taking a look at if you want to localize your content in an efficient manner.
On top of that, another feature that is well worth integrating is the time and measurement one. Having a proper API to localize this is very helpful, because this way you get the opportunity to show the desired amount of time in different languages, helpful for getting access to different markets.
Of course, you also have to optimize the content from an SEO standpoint, especially for the region that you want to optimize it. Take care when you select the title and also try to integrate some of your best keywords in order to make the app easier to find in app stores. Since most of these app stores are filled with competition and a plethora of apps, having the best keywords will make you easier to find, and that is very helpful in the end.
It’s also recommended that you try to avoid the automatic translation, as this will, most of the time, provide you with nonsensical results that will most likely ruin your image in the end. Only with a team of professional translators will you be able to achieve the best results, and even if it might cost a little more than you would expect, this investment is well worth it!
All major app stores provide app previews in the form of videos and screenshots, and by having localized apps with dedicated screenshots you can an even higher chance of converting your visitors and gaining a profit.
In the end, internationalization is not a simple task at all, in fact it actually requires many resources and time, but if you do it right the results can simply be huge. Just try to integrate the aforementioned tips and the results will start rolling in.