The whole process of creating a mobile app is a risk because you never know the results. There are lots of money involved, time as well as numerous other factors that sum up to a very costly process. This is why you need to make sure that you understand the target base and find out if what you are going to offer is suiting their needs.
Finding out exactly what customers want within the app is challenging, and the only way to make sure that happens is to gather feedback, as this is the only way to make the necessary changes and eliminate the time you need to implement in order to figure out if those changes are good or bad.
After all, the end user experience is what will drive your customers to using or uninstalling the applications, and while the features are nice, that experience will make them determine if they like what you deliver or not.
The best way to gather feedback from mobile applications is to actually implement a function within the application that customers can find at any given time they need. Even a simple button called “Give Feedback” will engage users to get in touch with you and tell their complaints or encouragement, depending on the situation.
Adding a message in the release notes or press releases that encourages customers to talk with you if they encounter problems or if they need more features is yet another way to include them in the development process with amazing results.
Also, you do need to let people know where they can provide you with that feedback, because this is yet another way to show the importance of feedback. The best places are either your website, social media or via mail.
Ratings might also be good, but if your app is just released you need to be cautious in this regard as this way can damage you a lot, due to bugs.
The best way to gain feedback is by asking users what type of feature they need in the next application update, engaging them to talk about a newly released feature and also talk about the ability of recommending the app to a friend. These surveys are very useful in determining the success of the app, as well as the user experience and the ability to generate conversions.
Responding to the feedback and incorporating it into your application is another important course of action. Try to ensure that you respond to feedback as fast as possible and discuss with your customers about the features and how they would look before implementing them.
In the end, feedback is crucial for creating an app that’s helpful for your customers, and only by talking with them and modifying the app according to their needs you will be able to achieve success!