Most of the time, you tend to think that all applications you make are perfect, but let’s face it, none of them are. You need to improve them continually based on the customer feedback if you want to have even the slightest chance of survival in a massive, competitive environment.
The best part about this though is that these updates can’t be used only to add new features into your app, but they can also bring your app back into the spotlight, as long as you manage to do things properly, of course.
Mobile app updates keep users engaged
Yes, updates always make users happy and they entice them to revisit the app. When a person gets bored by an app, he will most likely stop using it, but if updates are released, then the focus is back on the app, which turns the reel to your advantage. This is the main reason why you need to update your app as frequently as possible. Sure, not each day or every week, but at least once a few months, because this way you will let the users know that the app is not dead, and you do want to leave such an impression at all times.
Updates matter in the app stores
Right now, update information is placed right under the description, which means that the user can see it immediately, meaning that if they like what has been changed, you will have a much better chance to entice them towards making a download. This is additional space that you can use in order to obtain their attention, so try to use this properly and to your advantage, because you are bound to appreciate the results in the end.
You do need to avoid being too technical, and instead focus on promoting your application in a way that’s easy to understand for the normal public. Insert a call to action in the update section, but also revise your call to action in the description as well, as this might help you a lot as well.
How and where to promote your app updates
You can do this with the help of promo codes that can be handed to various testers and reviewers, and you can easily control the release date of your update so you can know when that is happening, ensuring that it is under control at all costs. Of course, the main idea is that you do need to promote your update by adding blog posts on your site, talking with websites that review such apps and so on.
It’s crucial to ensure that you use all the measures at your disposal in order to promote properly. Be it press releases, alerts for your users, social media, tools such as Appbooster or any other similar ones, all of these can do the trick when it comes to promoting your app the right way, and you will surely like the results of your promotional endeavors for sure.
Updates are a valuable resource for your application and the way you promote it, so you need to make sure that you use them properly. There are lots of chances that you can obtain if you promote your app the best way, so don’t hesitate and try to obtain the best possible promotions as fast as possible. How do you promote your app? Let us know in the comments section.