Remember how you were always looking for something to play with as a kid? Well, it’s very likely that you’re still doing that as an adult. Playing games, no matter in what form, is a process that grabs your attention, ignites your interest and keeps you entertained. So it’s not very surprising that app developers are striving to create gamified experiences to please their users. In this article, we’ll tell you everything you need to know about Gamification, and how you can gamify your mobile app to take your User Experience to the next level!
So what is Gamification exactly?
Forrester defines Gamification as “the insertion of game dynamics and mechanics into non-game activities to drive a desired behavior.” In other words, it means designing your app in a way so that it does not only serves its purpose, but also includes the elements of a game and insists on user participation and engagement.
Why you should hop on the Gamification bandwagon
More and more app developers and publishers are using Gamification; over 30% of employers have the intention of adopting at least one health-focused gamified strategy within the next year. This is not very surprising, considering that 63% of American adults agree that making daily activities more ‘game-like’ makes them more fun to do. Non-game apps that are backed with some game dynamic features tend to offer a better user experience, increase user engagement and have a better Return on Investment.
Five methods to gamify your app
Achievements: We all like to be rewarded for what we do. By stimulating users to complete an in-app task and rewarding them (for example by unlocking a new feature), awakens their competitive spirit.
Appointment Dynamic: With this method, you ask your user to return to the app within a predetermined time. In return, they receive a reward. This is an excellent way to boost user engagement.
Pouring Information Theory: Instead of letting users figure out the app by themselves, you can send them (bi)weekly ‘lessons’ by e-mail, to help them get a better understanding of the app and introduce newly added features. These e-mails do not just serve as a source of information, but also as a reminder; they will trigger the user to engage with your app.
Countdown Dynamic: The Countdown Dynamic method involves asking your users to complete a task within a specific timeframe. This evokes a certain sense of urgency with them, and gently pushes them toward more frequent engagement with the app.
Loyalty: Loyalty is actually one of the primary goals of gamifying your app. The users that tend to engage with your app the most, are the most loyal, and are more likely to talk to others about your app. Giving your users a sense of ownership and pride is an excellent way to increase loyalty dynamic.