If there is one issue that most mobile app designers face quite often, that would definitely be the fact that their apps do not manage to get as much exposure as they need. The main idea here is simple, not only do you have to create a great application that entices sharing and encourages downloads, but you also need to pay a lot of attention to the description as well.
The importance of keywords
Having the best keywords is crucial if you want to stand out on the market, because there are many opportunities that you need to take full advantage of right from the start, otherwise you might not be able to get the results you need and definitely not the best quality. This is why you need to brainstorm the keywords!
Brainstorming on your own
A good idea is to place yourself into the role of your customers and see what you would search for online in order to find your app. Think about the functionality, features, usefulness, appearance, theme, skins and so on. This differs from app to app and game to game, but remember to maintain a good appearance at all times.
Adwords Keyword Planner
If you want to research keywords without brainstorming on your own, then using this Google tool is a good idea. You will be able to see which are the most popular keywords and see how much searches they have each month. You will see which one is appropriate for your business and thanks to them you will be able to obtain the astounding results you need!
These are a great source of inspiration because you don’t have to do any of the brainstorming job as the others did it for you. Do whatever it takes in order to see which keywords your competition is using, and then you will need to try and implement them accordingly, something that can provide you with astounding results in the end.
Spying on keywords
There are services that allow you to perform app store optimization and at the same time you can also focus on researching the keywords you need at all times, which is really cool to say the least.
A thesaurus app can also help you find words that convey the same idea, and this way you can find which are the best keywords that describe your app. Sure, this does require a little work, but the reality is that the results might be well worth it in the end.
Sometimes, the search engine can provide you with the answers just as easily, which is really cool to be honest, as there’s no money or time investment, instead everything is placed exactly in front of you.
In conclusion, there are many ways that you can use in order to find the best possible keywords for your app, which is very useful. What methods do you use for keyword brainstorming? Let us know in the comments section!