You’re a game developer and you’ve just launched a new mobile game in the App Store. You know that positive reviews will help to improve your conversion rate. But that’s easier said than done; people are more likely to take the effort to mention negative aspects than they are to mention positive ones. In this article, we’ll take a look at what you can do to improve your mobile game and encourage your users to give your game a positive review.
Step 1: Consider your pre-launch strategies
The first step to get those positive reviews flowing in needs to be carried out before you launch your game. This means creating an intriguing, relevant, catchy and unique game title. The game title is the first thing your potential users will see in the App Store, so it needs to be convincing! Also, create a list of relevant keywords. This helps potential users to find your game. Another crucial thing is your game description; since it only consists of three lines, it needs to be as effective and catchy as possible.
Step 2: Consider the price tag
When your game is a free download, users are less likely to leave a negative review, even if they don’t like it. But when your users have paid for your game and they are not satisfied, they tend to speak up and communicate their dissatisfaction. This, of course, results in more negative ratings and comments. Keep this in mind when deciding your monetizing strategies.
Step 3: Ask your friends to review your game
Once you’ve launched your game, tell your friends, family and colleagues about it and encourage them to rate it. This helps to kick things off. Ask them for an honest, genuine rating. Once your connections have rated your game, the ratings of other users will follow.
Step 4: Create in-game pop-ups
Now it’s time to gently remind your current users to rate your app. You can do this by integrating in-app pop-ups. Be very careful about the placement and timing of the pop-ups! You don’t want to chase away your users by pushing them, so try placing your pop-ups somewhere in the opening of closing of the game, or on the completion of a level.
In order to create an effective pop-up, you need a communicative but minimal approach that makes it as easy as possible for the user to rate your app. For example, you could create a pop-up with a small explanation about why their rating matters to you and how it helps to improve the game, followed by three buttons, saying something like “Rate this app,” “Remind me later” and “No thanks.”