Many of us tend to focus on how many downloads an app acquires in the beginning, but how can we actually manage to make sure that the app will have a sustainable set of downloads as time passes? This can be quite hard to say, and this is why we have created a small guide to help you in this regard. Usually, most downloads are set to occur within the first month, with the number of downloads lowering drastically as time passes. Use the following tips to create a set of sustained app downloads.
Create an app that is in demand
You will need to focus on the keywords, find out what is trending right now and what people are searching, because this is the only way to create a successful and useful app for your audience.
Bring wow moments
You need to offer an extraordinary, unique and exciting experience, with multiple moments that impress. This is what will make people share the app at all times, and also come back to it.
Make a difference with the app and know your selling point
The main idea is simple, you need to be different from your competition, you need to come up with something that not only is demanded, but which is not on the market for now. Innovation is the key to create a sustainable set of downloads, so make sure to implement this in your marketing endeavors at all times.
App Store and Google Play optimization
This is essential at all times if you want to generate a stable amount of downloads at all times. Creating a professional description, making sure that the screenshots are compelling and that you properly insert your keywords are some of the many things that help you optimize your app and make it generate more downloads.
Get better reviews
Of course, a decisive factor for any app is the way the reviews are making the app seem. If an app has great reviews, then it will automatically stand out as featured, or at least people will focus on downloading the app since it has great ratings. Good ratings are essential in a very competitive app design world, so don’t hesitate and do whatever it takes in order to read the reviews and learn what people want, in order to improve on it.
Use the new tech and also listen to the competition and its customers
The competitor customers show if they like what your competitor is doing or not, so it might be a very good idea to create a good set of sustainable downloads without too much hassle. The recommended thing here is to also try and integrate all the next technologies in order to help your customers acquire the experience they want.
Make it easy to share
Sharing is the key to getting success, so try and make sure that you create content and experience that focus on human interaction and sharing, because sharing is definitely the key towards achieving success in this highly competitive world.
How do you create sustainable downloads for your apps? Let us know in the comments section!