Game logos, apart from your overview designs and name, might be the considering factor whenever a user wants to download your game or not. In spite of utilizing just a few 100 pixels, your game logo carries enormous power. You should be careful while branding your identity. Your choice can have broad effects, therefore it’s vital that you get it right. Don’t only opt for the image your friends and family prefers. Select the best based on hard data. That’s where A/B testing enters.
A/B Testing The Right Step to succeed
Android: Make use of Google Play’s New A/B Testing Feature
Android programmers get it easy in terms of A/B testing, thanks to Google Analytic. Announced at Google I/O 2015, developers can get a new Experiment choice in their console that allows them to analyze different characteristics — as well as their logo.
Google Experiments App AB Testing 1Since you’re searching for a common winner, make a Global experiment. Afterwards, you could do more elaborate (and regionally optimized) tests, however at this point, unveiling your app with the perfect game logo is the initial goal.
Google Experiments App AB Testing 2Name your experiment, select your visitors mix, tick “Hi-res logo” as the feature to test, and you’re on your way to observing which logo resonates majority with users.
Load all your logo choices are varied, guaranteeing they’re inside of the measurements permitted by Google. Verify they’re all transferred with indistinguishable graphical loyalty (e.g., if one transfers fluffy in light of the fact that it’s littler, that can influence your outcomes). Presently you’re prepared to perform the examination.
Google Experiments App AB Testing 3Add variations for every logo you made. Clients in distinctive test groups will see diverse logos, however, that form is safeguarded while your analysis is dynamic, so you don’t have to stress over clients getting confounded on the off chance that they return to your application page.
After you feel you’ve sufficiently gathered information focuses, a champ ought to rise. Congrats, you’ve examined your way to your best application logo.
You don’t have an Android application? With somewhat more exertion and creativity, you can execute a test for iOS (and other application stores) as well. Perused on to perceive how.
iOS & Other App Stores: Paid A/B Testing on Facebook for your game logo
Facebook’s an awesome platform for testing application logos. Its extensive client base and granular focusing on alternatives, in addition to the reality, it’s one of the top-positioning services for both web and mobile, makes it perfect for A/B testing.
1. Ensure it’s a CPM Campaign
When you make your test campaign, guarantee it’s set to Cost Per Impression (CPM). That implies you’ll pay the same sum for a set number of impressions (individuals seeing your banner advertisement in their feeds)..
2. Create Simple Mobile Banner Ads
In your campaign, you ought to be trying different application logo ideas with banner ads. It’s essential to note that these banner promotions ought to contain enough connection so the user realizes what sort of application to expect while the rest of the banner design should be based on exclusively on the logo.
This part is the place you can choose where you need to take your design (e.g., logo or mascots). As a sample, you can run tests by changing logo foundation hues, in-logo shapes or mascots, and even minor shadowing changes.
Application Logo Differences Example Does the feline move the needle for application install with your potential user base It’s trying to discover.
As the information pours in, you’ll find the best applicant. Select with the logo that is getting the best clicks with your potential user base.
3. Target Different Consumer Segments
Facebook’s campaign is complex, and you’re likely focusing on some sections with your mobile application. This is a good time to check whether a logo design perform better (or more terrible) across over a distinctive customer group that you wish to target.
A few alternatives for dividing users are:
- Sexual orientation
- Topography (note: nation or state-level tends to work best)
Client Revenue Size Potential
Refine your campaign with the above settings and you’ll be one stage closer to discovering the right application logo for the clients you need. You may discover that your magnificence item recommendation application performs better with females 18-25 when you incorporate brighter colors or a picture of cosmetics.
A short note about example sizes: when you’re refining you’re target, ensure the amount of impressions you’re getting appropriately imitate your target audience.
Keep in mind the “Off” Switch
When your campaigns achieve the size you need and you’re looking generally at the same amount of impressions over every variation, it is advisable to pause the campaign.
Campaigns will keep running until a) they come up short on spending plan or b) they’re physically flipped off. Try not to demolish ruin your experiment by forgetting to stop the data.
A Few More Testing Tips
If you want undoubted answers, your tests should be bold. Test diverse graphics.
We connected with Kongregate, a mobile games publisher, for some logo testing tips. “We’ve found the best app icon tests come from trying out completely unique variants from the original,” says Jeff Gurian, Sr. Director of Marketing at Kongregate. “Once we identify a winning image, we then test minor modifications until we arrive at what we consider an optimized winner. We often back-test the new designs against the original control icon to validate the results. This is especially important to do if the source mix or geographic make-up of the traffic is changing.”
Jeff also stated that new logo designs can even entice someone who doesn’t like the older version. ”Our theory is the different or new icon could make people think it’s an entirely new game.” That’s the power of an app icon.
Maintain Tests Laser-Focused
Make sure you don’t get carried away figuring out the uncountable number of things you could change. Develop a theory and test changes in view of that. Save tests for inquiries your group wishes to answer.
In the event that somebody on your samurai RPG application group genuinely trusts a logo with two katanas (rather than one) will have a huge uptick in downloads, test that particularly. Try not to be enticed to test your duplicate, title and logo in coupled.
Understand Which Metrics Count
Consider what you’re optimizing for beyond everything else. If your app’s achievements are to be measured in paying retained users and you’re just seeing a rise in app downloads, your app image isn’t attracting the appropriate users. Optimize for the right metric — don’t just think in terms of installs.
While Google Experiments may not be able to feature actions right down to the confirmation or payment level, these are issues to be aware of in the future. Faceboook testing, however, can provide this level of management. We highly recommend maintaining this in mind when choosing how to test your game logo.