You already know that scouting your competition and knowing what they are up to is important, but the same thing happens in the mobile marketing world as well. Gathering data about the competition and benchmarking it will help you pave the road for new ideas, because you will know what works and what doesn’t in the case of your competitors, so you can learn from that. What can you learn from benchmarking your competition?
The app strategy
One of the first things you can learn here is definitely their app strategy. You can focus on the design, functionality and features that their app has, and see how people react to them in reviews and comments. You also have to focus on the content they have online. A good idea in this regard is to use platforms like App Annie which allow you to determine the user type that can be found in your competition, so you can better understand what needs to be added in your app. A good idea here is the addition and integration of menu layouts, as well as social integration and maybe other interesting things that will resonate into the minds of your users.
This is very important to track because it shows you which of the categories are the most successful for your competition. As a result, you will be able to focus more on those that bring the highest conversion rates and the best results/ranking, which in the end is a crucial thing to do. Keyword optimization and ranking This allows you to track the keywords that your competition uses and see how well they rank. You can also find out where they are placing those keywords and other crucial things that mobile marketing adverts are doing on the competitor side.
Getting better screenshots and optimizing the presentation always helps your competitors, so you need to try and integrate this into your own products as well. Getting an optimization strategy that is focused towards conversion is definitely the best thing you can learn from the competition.
Each company uses a different monetization strategy, and these tend to vary in importance and results. This is why
it’s a very good idea to focus on what the competition does in order to see if they are doing it right and how does it work. Benchmarking your competition is essential, so use it properly if you want to get the best results.
As you can see, gaining an insight into your competition will help you tremendously when it comes to improving your offerings and obtaining the best possible results. However, try to adopt only what’s working instead of focusing on other things, because this helps the most. In the end, you want to continually monitor the competition and see what they are doing, because this needs to influence you in one way or another, so try to do this at all times. There are many tools to help you get intel on the competition, so use them! What do you think, how does mobile marketing benefit from competition scouting? Let us know in the comments section!